TikTok’s ‘Pitch Up in the Sky’ – A daring event for bold African entrepreneurs

TikTok joined forces with The Gritti Fund and launched an innovative and daring elevator pitching event. Pitch Up in the Sky is described as “the ultimate elevator pitch for bold entrepreneurs” to overcome their fears.

TikTok’s ‘Pitch Up in the Sky’

How it works

The entrepreneurs will have to remain cool under pressure while competing for a $10 000 investment (approximately R170 710, at the time of publishing) and one-year mentorship from The Gritti Fund.

In addition, three finalists will be awarded the once in a lifetime chance to skydive in Dubai; while also completing their winning elevator pitches – up in the sky. All of this will be streamed on TikTok, no less.

Entries close this week and will be judged by a panel of world-famous entrepreneurs and venture capitalists including Founding Executive of Netflix, Mitch Lowe; and the first investor in Zoom, Bill Tai. Also on the roster is the inventor of Google Maps, Lars Rasmussen.

‘Pitch Up in the Sky’ finale

The spectacular finale will take place on 17 October 2020. If all goes according to plan, it will be the most live-streamed start-up pitch event in history; IR Will enable millions of TikTok viewers to discover who has what it takes to reach the top.

If you’re the founder of an early-stage start-up in Africa and the Middle East, there’s still time to enter! Entries close on 24 September 2020; interested parties can apply pm Pitch Up in the Sky.

All you need to do is submit an “innovative one-minute TikTok video pitch that will inform and impress the global panel of expert judges; using the platform’s easy-to-use video editing tools”.

Don’t forget to use the #PitchUpInTheSky hashtag.

An opportunity to express ideas creatively

TikTok Content Operations Manager for Africa, Boniswa Sidwaba, explains that it is TikTok’s mission to “inspire creativity and bring joy to its users.

“Through this event, we aim to support our local community of budding entrepreneurs by providing them with the opportunity to creatively express their ideas with the possibility that those ideas may materialise”.

In addition, serial entrepreneur and Founder of The Gritti Fund Marcel Muenster adds that networking is important, but the process involves more than just sharing ideas:

“Growing your network is one thing, but TikTok does something more valuable – it gives entrepreneurs an unprecedented amount of visibility which is crucial at an early stage of the company building process”.

To view the event on 17 October, simply follow the #PitchUpInTheSky. It will include tagged pitches, as well as interviews with the judging panel.

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