Pronto’s 10-Minute Home Assistance Pitch Increases Valuation by 3.6x in Just 90 Days

By 2025, residents in urban India will be able to effortlessly access their needs (excluding government offices and traffic) via an app, receiving deliveries within minutes. The rise of quick-commerce has made instant deliveries the norm for millions, as startups aim to provide everything from food and groceries to electronics in record time.

Investors are on the lookout for rapid returns; a New Delhi-based startup called Pronto, which enables users to schedule cleaning, laundry, and home services in just 10 minutes, has seen its valuation triple in less than three months.

In May, Pronto raised $2 million in seed funding at a valuation of $12.5 million. It has now successfully closed an $11 million Series A funding round, achieving a post-money valuation of $45 million, co-led by General Catalyst and Glade Brook Capital, with contributions from existing investor Bain Capital Ventures.

This capital influx follows impressive growth: Pronto’s revenue has surged nearly fivefold, as founder and CEO Anjali Sardana shared with TechCrunch, since its launch just three months ago.

Currently, the startup is processing “four-digit” numbers of services each day and anticipates annual recurring revenue between $750,000 and $1.5 million, although Sardana has not disclosed exact figures.

“Our results can be attributed to two key factors: our rapid scaling momentum and our investors’ recognition of the quality of our team and our swift execution,” Sardana explained, addressing the reasons behind the investors’ decision for Series A funding shortly after the initial round.

Sardana herself appears to be a major draw for investors. “We were very impressed by Anjali,” noted Rahul Garg, a partner at General Catalyst. “Her achievements, especially given her youth, her experience in the U.S., her success since returning to India, the positive feedback from partners and customers, her strategic vision, and her plans for scaling the business have been incredibly inspiring.”

Pronto isn’t the only startup connecting domestic workers with clients; Lightspeed Venture Partners has also invested in Snabbit, while Urban Company is preparing for an IPO and offers similar services.

Garg highlighted that India has around 180–190 million nuclear families who could potentially use household services, alongside a workforce of 35 million that can access a cumulative wage pool of $35 billion in this market.

“From any angle, the market is large enough for multiple competitors to build viable businesses,” he asserted.

Plans for Expansion

Pronto currently operates six hubs in Gurugram, a suburb of New Delhi, up from just two in May. Each hub serves customers within a 1.5-mile radius.

Previously, the startup catered to 70% to 80% of demand within 500 meters, prioritizing hubs in densely populated neighborhoods. It has now adapted by establishing hubs at intersections for quicker access to a broader area.

Pronto primarily serves working professionals, and there is strong demand. “Household support is common in India, leading to concentrated demand even in smaller locales,” Garg remarked.

Looking ahead, the startup aims to expand further in Gurugram as well as penetrate larger markets like Mumbai, Bengaluru, and other major cities within the next 12–18 months.

Currently, Pronto employs 33 individuals and boasts around 750 active workers on its platform.