Developing a Results-Oriented Go-to-Market Strategy for TechCrunch Disrupt 2025

Go-to-market strategies represent a pivotal moment for startups, yet countless founders falter at this stage — but this doesn’t need to be the case. Be part of TechCrunch Disrupt 2025 in San Francisco from October 27-29, where GTM experts Max Altschuler, Alison Wagonfeld, and Marc Manara will take the Builders Stage to demonstrate how founders can build a go-to-market engine that not only supports their products but evolves alongside them.

Register now to save up to $668 on your Disrupt 2025 pass and acquire essential insights into developing a successful GTM strategy.

Insights from experienced leaders who’ve scaled successfully

Max Altschuler, Alison Wagonfeld, and Marc Manara bring a unique mix of startup resilience, corporate expertise, and AI-driven insights to the go-to-market discussion. Max’s varied background includes being a founder (Sales Hacker), an operator (Outreach), and his current role as a general partner at GTMfund, where he champions emerging B2B SaaS startups.

As CMO of Google Cloud, Alison oversees global marketing for both the Google Cloud Platform and Workspace, blending brand excellence and performance at an unmatched scale.

Marc leads the global Startups, VC, and Private Equity team at OpenAI, drawing on his experience from AWS and entrepreneurial ventures to pioneer AI’s impact on GTM strategies. Together, they provide an extensive viewpoint on constructing and evolving an effective go-to-market engine.

Turning ideas into action: Key insights for founders

This session is created for early-stage founders and operators looking to convert innovative concepts into tangible growth. Join us for a comprehensive discussion on messaging, hiring for sales, demand generation, and crucial metrics for funding, scaling, or refining your GTM strategy. Whether you’re at the inception stage or experiencing rapid growth, this discussion is one you won’t want to miss. Stay tuned for further panelist updates.

Seeking growth? Don’t miss Disrupt 2025

Disrupt brings together over 10,000 startup and VC leaders for three days of open discussions, actionable insights, and the latest technologies in San Francisco. Take advantage of savings of up to $668 by registering today — and craft a GTM strategy that is genuinely effective. Early bird rates end September 26 at 11:59 p.m. PT.