Google Transforms SEO: What’s on the Horizon?

Google I/O has confirmed that AI-generated responses are now at the forefront of search results, leaving many brands unsure of how AI represents them to their audiences. For those who have invested years in a strategy based on 10 blue links, the landscape has undergone a significant transformation.

In this episode of TechCrunch’s Equity podcast, Rebecca Bellan chats with Matt Thompson, VP of partnerships at Scrunch—an innovative startup leading the charge in AI search evolution—to explore the ramifications of Google’s updates and the steps marketers and founders should contemplate.

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