Apple Marks $1.4 Trillion in App Store Revenue, with 90% Generated Commission-Free

On Thursday, Apple presented its annual overview of the App Store ecosystem ahead of the upcoming Worldwide Developers Conference (WWDC) next week. The tech giant revealed that the App Store generated over $1.4 trillion in developer billings and sales for 2025, a rise from the $1.3 trillion figure shared around this time last year.

This sum includes all transactions that take place through apps on Apple’s platform, illustrating how the App Store creates financial opportunities for mobile developers beyond simple in-app purchase revenues. It further highlights that Apple’s share from this business—essentially a commission on in-app purchases of digital products—is a smaller portion of the overall revenue.

According to Apple’s announcement, 90% of the $1.4 trillion involved transactions that did not incur any commissions for developers.

Delving deeper, the total for 2025 comprised $1.1 trillion from sales of physical goods and services and $149 billion from billings and sales of digital goods. The latter typically incurs a commission ranging from 15% to 30%, depending on the transaction type and business scale, which shows an increase from the $131 billion reported last year. Nonetheless, this remains a multi-billion-dollar market from which Apple profits.

Additionally, Apple reported that advertising revenue from in-app sources reached $151 billion in 2025, slightly up from $150 billion the year before.

Apple also stated that the App Store had over 850 million average weekly users across 175 countries and regions in 2025.

Notably, Apple underscored the growing influence of AI applications, revealing that 40 of the top 100 apps in 2025 incorporated consumer-facing AI features, which experienced faster billing growth compared to other top 100 apps. This trend may hint at potential announcements at WWDC concerning Apple’s plans for AI agents in its App Store, as speculated.

Moreover, Apple is expected to unveil its own AI projects at WWDC, with speculations surrounding a redesign of Siri and deeper AI integrations into its operating systems.

The announcement also shed light on the remarkable growth of the App Store in China, indicating that billings and sales have more than doubled in that market over the past six years. In the U.S. and Europe, App Store billings and sales have more than tripled, mainly driven by transactions related to physical goods and services, including retail, grocery delivery, ride-hailing, and travel.