Venus Williams-Backed WeWard Now Allows You to Lock Apps Until You Meet Your Daily Step Goal

WeWard, an app that rewards users for monitoring their steps, is about to launch a feature called “Walking Mode.” This new addition will allow users to restrict access to certain apps until they meet a designated step goal, promoting increased walking while aiming to reduce screen time.

For example, if users want to cut down on scrolling through apps like TikTok or Instagram but still want to make time for their daily walk, they can restrict these apps until they reach 3,000 steps. Both the step targets and the apps being locked can be customized.

In the past, WeWard incentivized walking by providing “Wards,” a virtual currency that can be exchanged for cash, gift cards, or donations to charity. The app also features a gamified leaderboard that facilitates friendly competition among users. However, the introduction of features designed to minimize screen time is a timely move, as many people are looking for ways to reduce unnecessary phone and social media engagement.

Backed by angel investor and tennis star Venus Williams, the app based in France claims to have gathered 30 million users across 29 countries, including 4 million in the U.S. The platform also asserts it has been effective in increasing daily walking time by almost 25%.

“We believe that the next generation of products should promote healthier behaviors in the physical world instead of merely capturing attention,” stated WeWard co-founder Yves Benchimol in a conversation with TechCrunch. “Walking Mode is a step toward that vision, and we hope it sparks a broader conversation about mindful design and the criteria for success within the industry.”

WeWard notes that users generally only spend a few minutes on the app each day, which they see as a beneficial aspect, as it aims not to monopolize users’ attention.

While some reward platforms fund their payouts by selling user data, WeWard claims it does not engage in such practices. Instead, it earns revenue through in-app purchases, affiliate marketing, premium subscriptions, and advertising.