Peacock Raises Prices Across All Streaming Plans

Peacock has emerged as the latest streaming service to hike its subscription fees, with the entry-level ad-supported “Select” plan increasing from $7.99 to $8.99 per month. The ad-supported “Premium” option will now cost $12.99 per month, up from the former $10.99, while the ad-free “Premium Plus” plan will see a rise from $16.99 to $19.99 per month.

The adjusted pricing will be implemented on August 18 for both new sign-ups and existing users. Current subscribers will see the new rates applied during their next billing cycle after September 17.

“These pricing adjustments enable Peacock to continuously improve the viewing experience for our audience, stay competitive in the marketplace, and offer exclusive content spanning various genres,” the company mentioned on its support page.

Current annual subscribers and those with active promotional offers will keep their existing rates until their plans or promotions come to an end.

Recently, Peacock has rolled out new features, including an AI-powered “Bravoverse” vertical-video feed that highlights clips from popular franchises such as “The Real Housewives” and “Vanderpump Rules.” The service also aims to introduce functionality that will enable fans to watch live games in a vertical format, using real-time AI technology for optimized cropping for mobile displays.

The platform has also launched two new mystery games, Law & Order: Clue Hunter and Public Eye, developed by the AI gaming company Wolf Games.

Last month, NBCUniversal announced a collaboration that will make Peacock’s Premium plan available to YouTube Premium subscribers in the U.S. starting in early 2027.

Since its inception in 2020, the streaming service celebrated its first profitable quarter last month, achieving 48 million subscribers, driven mainly by events like the NBA playoffs, FIFA World Cup, and “Love Island.”

Similar to other streaming services, including Netflix and HBO Max, Peacock has been steadily raising its prices over recent years, following its last increase in July 2025, which raised fees by $3. This latest adjustment marks the platform’s fourth price change in four years.