Peacock Raises Subscription Prices Across All Streaming Plans

Peacock has revealed an increase in its subscription fees, with the basic ad-supported “Select” plan now priced at $8.99 per month, up from the previous $7.99. The ad-supported “Premium” plan will now be $12.99 per month, increased from $10.99, while the ad-free “Premium Plus” plan will climb from $16.99 to $19.99 each month.

These new pricing structures will take effect on August 18 for all existing and new subscribers. Current users will notice the revised charges in their billing cycles starting after September 17.

“These pricing changes allow Peacock to continuously improve the viewing experience for our audience, remain competitive in the market, and offer exclusive content across various genres,” the company stated in its support documentation.

Subscribers with annual memberships and those utilizing current promotional offers will maintain their current rates until their subscriptions or promotions conclude.

Recently, Peacock launched new features, including an AI-powered “Bravoverse” vertical video feed showcasing clips from popular shows like “The Real Housewives” and “Vanderpump Rules.” Additionally, the platform will soon roll out a feature that allows fans to watch live sports in a vertical format, utilizing real-time AI technology for accurate cropping on mobile devices.

Moreover, two new mystery games—Law & Order: Clue Hunter and Public Eye—have been introduced, developed by the AI gaming studio Wolf Games.

Last month, NBCUniversal also disclosed that Peacock’s Premium plan will be accessible to YouTube Premium subscribers in the U.S. starting in early 2027.

Since its inception in 2020, the streaming service celebrated its first profitable quarter last month, achieving 48 million subscribers, largely supported by events such as the NBA playoffs, FIFA World Cup, and “Love Island.”

In accordance with other streaming platforms like Netflix and HBO Max, Peacock has gradually increased its subscription prices over the years, with the most recent adjustment occurring in July 2025, which led to a $3 increase. This marks the platform’s fourth price alteration in four years.