Peacock Raises Subscription Rates Across All Streaming Options

Peacock has revealed an increase in its subscription fees, with the basic ad-supported “Select” plan now priced at $8.99 per month, up from $7.99. The ad-supported “Premium” plan will now cost $12.99 monthly, an increase from $10.99, while the ad-free “Premium Plus” plan will rise from $16.99 to $19.99 each month.

These new pricing changes will take effect on August 18 for both new and existing subscribers. Current members will notice the updated charges during their billing periods starting after September 17.

“The new pricing changes allow Peacock to improve the viewing experience for our audience, stay competitive in the market, and deliver exclusive content across different genres,” the company stated in its support documentation.

Subscribers with annual plans and those enjoying current promotional offers will keep their existing rates until their subscriptions or promotions come to an end.

Recently, Peacock launched new features, including an AI-powered “Bravoverse” vertical video feed featuring clips from popular shows like “The Real Housewives” and “Vanderpump Rules.” Moreover, the platform will soon introduce a feature that enables fans to watch live sports in a vertical layout, utilizing real-time AI technology for accurate cropping on mobile devices.

Additionally, two new mystery games—Law & Order: Clue Hunter and Public Eye—have been launched, developed by the AI gaming studio Wolf Games.

Last month, NBCUniversal announced that Peacock’s Premium plan will be accessible to YouTube Premium subscribers in the U.S. starting in early 2027.

Since its launch in 2020, the streaming service celebrated its first profitable quarter last month, reaching 48 million subscribers, fueled by events like the NBA playoffs, FIFA World Cup, and “Love Island.”

In line with other streaming services such as Netflix and HBO Max, Peacock has incrementally raised its subscription prices over the years, with the latest adjustment taking place in July 2025, resulting in a $3 increase. This marks the platform’s fourth price change in four years.