Peacock Raises Subscription Rates Across All Streaming Plans

Peacock has recently announced an increase in its subscription rates, with the basic ad-supported “Select” plan now priced at $8.99 per month, up from $7.99. The ad-supported “Premium” plan will rise to $12.99 monthly, a jump from $10.99, while the ad-free “Premium Plus” plan will see an increase from $16.99 to $19.99 per month.

These new rates will take effect on August 18 for both new and existing subscribers. Current subscribers will notice the updated prices during their next billing cycle after September 17.

“These pricing changes enable Peacock to continuously improve the viewing experience for our audience, maintain competitiveness in the industry, and offer exclusive content across a variety of genres,” the company remarked in its support documentation.

Subscribers on annual plans and those enjoying active promotional offers will retain their existing rates until their plans or promotions expire.

Recently, Peacock has rolled out new features, including an AI-powered “Bravoverse” vertical video feed that showcases clips from popular franchises like “The Real Housewives” and “Vanderpump Rules.” The service is also preparing to launch a feature that allows fans to watch live games in a vertical format, using real-time AI technology to enhance cropping for mobile screens.

Furthermore, two new mystery games, Law & Order: Clue Hunter and Public Eye, have been introduced, developed by the AI gaming studio Wolf Games.

Last month, NBCUniversal announced that Peacock’s Premium plan will be available to YouTube Premium subscribers in the U.S. starting early 2027.

Since its debut in 2020, the streaming service reported its first profitable quarter last month, amassing 48 million subscribers, largely driven by events like the NBA playoffs, FIFA World Cup, and “Love Island.”

Similar to other streaming services, such as Netflix and HBO Max, Peacock has been gradually increasing its subscription prices over recent years, following the last hike in July 2025, which raised rates by $3. This marks the platform’s fourth price adjustment in four years.