Apple TV Raises Subscription Prices Again

For the fourth year in a row, Apple TV is raising its subscription costs.

The monthly subscription fee for Apple TV will climb to $14.99, up from the previous $12.99. The annual subscription will also see a rise, going from $99 to $119.

The Apple One bundle, which features services such as iCloud+, TV, Music, and Arcade, will now be available for $21.95 per month, an increase from $19.95.

Apple isn’t the only firm making price changes; Netflix increased its monthly charges in March, and Peacock recently announced a price hike as well. Moreover, technology companies are also raising hardware prices due to persistent shortages of RAM and components, fueled by high demand for equipment destined for AI data centers.

Consumer discontent with Apple may be temporary, as the company is expected to reveal its newest lineup of iPhones, which will likely include its first foldable model, on September 9.