Meeting Notetaker Circleback Launches Free Tier to Boost User Engagement

The competition in the meeting note-taking tool sector is intense. Recently, Wispr, recognized for its dictation software, has introduced note-taking and scheduling functionalities, while Calendly has followed suit with similar options. Established players like Granola, Read AI, and Fireflies have also made significant strides, securing substantial funding.

In light of the increasing competition, Circleback, a Y Combinator-backed startup, has rolled out a complimentary subscription plan that allows users to experience its services. This offer includes unlimited meeting transcriptions, although only those from the last 30 days are accessible, similar to a tier Granola launched a few months ago.

The free plan allows users to record meetings, use mobile and Apple Watch applications, take advantage of AI-powered transcript searches, and integrate with platforms like Linear and Slack. For users requiring advanced integrations, unlimited meeting history, and full API and MCP access, subscription plans commence at $14 per month (billed annually). Previously, Circleback’s lowest offering started at $20.83 per month without a free tier.

Founded in 2023 by Ali Haghani and Kevin Jacyna, Circleback raised $2.5 million in funding in 2024. The company has achieved profitability, boasting a run-rate revenue exceeding $1 million for each employee, supported by a compact team of eight, resulting in a total run-rate of approximately $8 million.

Haghani remarked that a restrictive trial period had drastically decreased user engagement, which led to the introduction of the free plan.

“By removing obstacles and fostering greater user interaction with the product, Circleback can broaden its user base. We excel in refining our product and converting users into paying customers,” he stated.

The company claims it does not rely on Google Ads or Meta Ads; rather, this free tier will act as its main marketing approach.

Haghani also indicated that the startup is not currently seeking further funding despite some expressions of interest, as it does not perceive any barriers to its continued growth.

“We are effectively competing and attracting customers away from much larger firms in terms of workforce and capital. I feel a rising urgency for success at this time,” he emphasized.

He further noted that the startup would consider fundraising if it concludes that additional capital would help navigate current challenges.